CRM
Data architecture - Automation - Geolocation - Reporting
I design and implement CRM systems as operational platforms, not just databases - with a focus on data quality, automation, reporting, and long-term use by teams.
Zoho CRM implementation
Led the full implementation of Zoho CRM for an international pharmaceutical company.
- Designed and configured custom CRM modules aligned with real field team processes.
- Implemented distance calculation logic between static client geocoordinates and dynamic representative locations.
- Built custom reports and dashboards for management and regional teams.
- Delivered training for managers and field representatives.
- Prepared structured materials for self-guided CRM adoption.
Result: CRM administration costs reduced by 5x. The system was successfully rolled out in Ukraine, Poland, and Kazakhstan.
Custom CRM architecture
Designed a full data architecture for a CRM system supporting an external pharmaceutical sales team.
- Built the CRM data model from scratch with a focus on reporting accuracy and operational transparency.
- Produced full technical documentation for developers, including functional and non-functional requirements.
- Defined data ownership rules and reporting logic for field activities.
- Replaced fragmented Excel reporting with a centralized CRM system.
Result: after implementation, the company gained its own analytics tool.
Core CRM competencies
- CRM data modeling and architecture
- Reporting and business process automation
- Field team tracking and geolocation workflows
- Custom CRM modules and integrations
- Technical documentation for development teams
- User training and rollout strategy
- International CRM deployments